Mr. Chul-yong Bae serves as Corporate Social Responsibility (CSR) leader at Yuhan-Kimberly. Over the past 20 years, he has contributed to both Corporate Communications and CSR, always striving to align the company’s values with positive social impact. He has been actively involved in long-term CSR initiatives such as the “Keep Korea Green” campaign, which focuses on tree planting and forest cultivation in response to the global climate crisis. Through these efforts, he has worked to raise public awareness about the value of forests and the environment. Mr. Bae has been dedicated to enhancing the trust and reputation of Yuhan-Kimberly since joining its communication team in 2005.