Request for Proposal
Threat Assessment Protocols Project
Marketing Mini-Campaign
Through March 2025
Issued by:
Global Peace Foundation (GPF)
9320 Annapolis Rd. Suite 100
Lanham MD 20906
ATTN: Cat Lockman
248-514-7992 cell / text
cat.lockman@globalpeace.org
PLEASE SUBMIT YOUR PROPOSAL by November 29, 2024
Project Overview: The Maryland Department of Emergency Management (MDEM) is implementing a behavioral threat assessment framework to prevent targeted violence and terrorism, working with referral sources such as the Maryland Center for School Safety (MCSS), Maryland Coordination and Analysis Center (MCAC), universities, local health officers, and community-based organizations. This project, funded by the U.S. Department of Homeland Security, includes awareness-raising workshops, community outreach, and the development of protocols for threat assessment and referral.
Project Funding: This project was funded under opportunity EMW-2022-GR-00056. GPF cost expenditures are required to follow the applicable provisions of the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards located at Title 2, Code of Federal Regulations (C.F.R.) Part 200 and adopted by DHS at 2 C.F.R. Part 3002.
Marketing Mini-Campaign Budget: $18,000 – $20,000
Goals:
1. Raise Awareness: Promote MDEM’s threat assessment framework and educate potential referral sources about violence prevention, media literacy, and available resources.
2. Drive Engagement: Encourage professionals, community leaders, and organizations to participate in the initiative and use available resources, including on-demand training, live webinars and in-person trainings and workshops (Maryland).
3. Strengthen Network: Enhance the collaboration network by informing stakeholders about workshops, tools, and resources.
Scope of Work:
- Content Creation ($10,000)
○ Video Production: Develop video shorts showcasing the project’s purpose, its impact on community safety, and available resources. Include interviews with stakeholders, highlights of workshops, and a call to action for joining the network.
○ Social Media Content: Create a series of branded posts for Facebook, Twitter, and LinkedIn that spotlight different aspects of the project, including key resources, upcoming events, and the importance of threat assessment.
○ Informational One-Pager (Distinct from Overview Flyer): Design an easy-to-read, concise one-pager targeting professionals who may serve as referral sources. This document will:
■ Summarize the threat assessment framework’s purpose.
■ Outline immediate next steps and key contacts for engaging with the project.
■ Provide event registration and contact information.
○ Contrast with Overview Flyer: Unlike the overview flyer, which broadly introduces the project to a general audience, this one-pager will be an actionable document for targeted stakeholders, offering practical steps for direct involvement.
- Digital Promotion ($5,000)
○ Targeted Social Media Campaign: Allocate funds for sponsored posts on Facebook and LinkedIn aimed at professionals in Maryland and the mid-Atlantic community safety network, including health and education sectors, law enforcement, corporate campus safety professionals, and nonprofit leaders.
○ Email & Newsletter Outreach: develop the messaging arc and plan for a series of emails and newsletter blurbs.
- Community Engagement ($5,000)
○ Local Media Outreach: Work with local media outlets and online news platforms to publish stories about MDEM’s project, focusing on its significance in enhancing community safety.
○ Stakeholder Outreach and Partnership Building: Connect with community influencers and partner organizations in Maryland, such as schools, health centers, and community associations, to share social media content and engage their networks in supporting and promoting the initiative.
○ In-Person Outreach: identify local community events where the MDEM team can distribute the informational one-pager, provide brief presentations, and directly engage with potential stakeholders including professional conferences or similar events.
Performance Metrics:
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- Social media reach and engagement rates
- Video viewership and shares
- On-demand training, webinar and training workshop registration and attendance
- Email open and click-through rates
- Number of partnerships initiated through community engagement efforts
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Timeline: The campaign has a short timeline, ending 3/30/2025, which includes content creation and campaign implementation.
ADDITIONAL TERMS AND CONDITIONS
Non-Discrimination and Unfair Labor Practices. In connection with this Agreement, the Grantee and any subcontractor or assignee agrees not to discriminate against any employee or applicant for employment, with respect to their hire, tenure, terms, conditions or privileges of employment, or any matter directly or indirectly related to employment, because of race, color, religion, national origin, ancestry, age, sex (including sexual orientation and gender identity or expression as defined in Executive Directive 2019-09), height, weight, marital status, partisan considerations, physical or mental disability, or genetic information (as defined in Executive Directive 2019-09) that is unrelated to the individual’s ability to perform the duties of the particular job or position.
Debarment and Suspension. Subcontractor affirms that it is not included on the government-wide exclusions list in the System for Award Management as being debarred and suspended.
Conflict of Interest. Subcontractor affirms that it maintains a conflict-of-interest policy consistent with 2 C.F.R. 200.318(c) for all expenditures related to this project. Should subcontractor be aware of, or become aware of, the existence of any potential conflict of interest related to funds disbursed under this Agreement, subcontractor shall immediately disclose to GPF in no event later than 10 (ten) calendar days after becoming aware of such conflict.
Data Privacy Requirements. In accordance with the Uniform Guidance (including but not limited to, sections §200.303 and §200.338) and the Privacy Act of 1974 (5 U.S.C. § 552a), Grantee must take reasonable measures to safeguard protected personally identifiable information and other information the Federal awarding agency or pass-through entity designates as sensitive or the non-Federal entity considers sensitive consistent with applicable Federal, State, local, and tribal laws regarding privacy and responsibility over confidentiality.
Compliance with Treasury regulations. Grantee agrees to comply with the requirements of 12 U.S.C. § 5708(e) and Treasury’s implementing regulations and guidance as well as with all other applicable federal statutes, regulations, and executive orders. Statutes and regulations applicable to Direct Grants to Eligible Small Businesses include but are not limited to:
Allowable Costs Criteria
Be necessary and reasonable for the performance of the Federal award and be allocable thereto under these principles.Conform to any limitations or exclusions set forth in these principles or in the Federal award as to types or amount of cost items.
Be consistent with policies and procedures that apply uniformly to both federally financed and other activities of the non-Federal entity.
Be accorded consistent treatment. A cost may not be assigned to a Federal award as a direct cost if any other cost incurred for the same purpose in like circumstances has been allocated to the Federal award as an indirect cost.
Be determined in accordance with generally accepted accounting principles (GAAP), except, for state and local governments and Indian tribes only, as otherwise provided for in this part. Not be included as a cost or used to meet cost sharing or matching requirements of any other federally financed program in either the current or a prior period. See also 2 C.F.R. § 200.306(b).
Be adequately documented. See also 2.C.F.R. §§ 200.300 through 200.309. Cost must be incurred during the approved budget period. The Federal awarding agency is authorized, at its discretion, to waive prior written approvals to carry forward unobligated balances to subsequent budget periods pursuant to § 200.308(e)(3).
Recipient Integrity and Performance Matters, pursuant to which the award term set forth in 2 C.F.R. Part 200, Appendix XII to Part 200 is hereby incorporated by reference;
Government-wide Requirements for Drug-Free Workplace, 41 U.S.C. § 8103 and 31 C.F.R. Part 20;
New Restrictions on Lobbying, 31 U.S.C. § 1352 and 31 C.F.R. Part 21.
Trafficking Victims Protection Act (TVPA) of 2000, as amended, 22 U.S.C. § 7104(g);
Civil Actions for False Claims Act, 31 U.S.C. § 3730;
False Claims Act, 31 U.S.C. § 3729, 18 U.S.C. §§ 287 and 1001;
Program Fraud and Civil Remedies Act, 31 U.S.C. §§ 3801 et seq.;
Lobbying Disclosure Act of 1995, 2 U.S.C. §§ 1601 et seq.
Civil Rights – Direct Grantee shall comply with Title VI of the Civil Rights Act of 1964, which prohibits recipients of federal financial assistance from excluding from a program or activity, denying benefits of, or otherwise discriminating against a person on the basis of race, color, or national origin (42 U.S.C. 2000d et seq.) as implemented by the Department of the Treasury’s Title VI regulations, 31 CFR Part 22, which are herein incorporated by reference and made a part of this contract (or agreement). Title VI also includes protection to persons with “Limited English Proficiency” in any program or activity receiving federal financial assistance, 42 U.S.C. 2000d et seq., as implemented by the Department of the Treasury’s Title VI regulations, 31 CFR Part 22, and herein incorporated by reference and made a part of this agreement.
Prohibition on certain telecommunications and video surveillance services or equipment. In accordance with 2 CFR § 200.216, Grantee and Sub-Grantees are prohibited from obligating or expending loan or grant funds to: (1) Procure or obtain; (2) Extend or renew a contract to procure or obtain; or (3) Enter into a contract (or extend or renew a contract) to procure or obtain equipment, services, or systems that uses covered telecommunications equipment or services as a substantial or essential component of any system, or as critical technology as part of any system. As described in Public Law 115–232, section 889, covered telecommunications equipment is telecommunications equipment produced by Huawei Technologies Company or ZTE Corporation (or any subsidiary or affiliate of such entities).
a) For the purpose of public safety, security of government facilities, physical security surveillance of critical infrastructure, and other national security purposes, video surveillance and telecommunications equipment produced by Hytera Communications Corporation, Hangzhou Hikvision Digital Technology Company, or Dahua Technology Company (or any subsidiary or affiliate of such entities).
b) Telecommunications or video surveillance services provided by such entities or using such equipment.
c) Telecommunications or video surveillance equipment or services produced or provided by an entity that the Secretary of Defense, in consultation with the Director of the National Intelligence or the Director of the Federal Bureau of Investigation, reasonably believes to be an entity owned or controlled by, or otherwise connected to, the government of a covered foreign country.
In implementing the prohibition under Public Law 115–232, section 889, subsection (f), paragraph (1), heads of executive agencies administering loan, grant, or subsidy programs shall prioritize available funding and technical support to assist affected businesses, institutions and organizations as is reasonably necessary for those affected entities to transition from covered communications equipment and services, to procure replacement equipment and services, and to ensure that communications service to users and customers is sustained. See Public Law 115–232, section 889 for additional information; See also § 200.471.
Domestic preferences for procurements. In accordance with § 200.322, as appropriate and to the extent consistent with law, the non–Federal entity should, to the greatest extent practicable under a Federal award, provide a preference for the purchase, acquisition, or use of goods, products, or materials produced in the United States (including but not limited to iron, aluminum, steel, cement, and other manufactured products). For purposes of this section:
a) “Produced in the United States” means, for iron and steel products, that all manufacturing processes, from the initial melting stage through the application of coatings, occurred in the United States.
b) “Manufactured products” means items and construction materials composed in whole or in part of non-ferrous metals such as aluminum; plastics and polymer-based products such as polyvinyl chloride pipe; aggregates such as concrete; glass, including optical fiber; and lumber.
Protections for Whistleblowers.
a) In accordance with 41 U.S.C. § 4712, Grantee may not discharge, demote, or otherwise discriminate against an employee in reprisal for disclosing to any of the list of persons or entities provided below, information that the employee reasonably believes is evidence of gross mismanagement of a federal contract or grant, a gross waste of federal funds, an abuse of authority relating to a federal contract or grant, a substantial and specific danger to public health or safety, or a violation of law, rule, or regulation related to a federal contract (including the competition for or negotiation of a contract) or grant.
b) The list of persons and entities referenced in the paragraph above includes the following:
A member of Congress or a representative of a committee of Congress;
i. An Inspector General;
ii. The Government Accountability Office;
iii. A Treasury employee responsible for contract or grant oversight or management;
iv. An authorized official of the Department of Justice or other law enforcement agency;
v. A court or grand jury; or
vi. A management official or other employee of Recipient, contractor, or subcontractor who has the responsibility to investigate, discover, or address misconduct.
(c) Grantee shall inform its employees in writing of the rights and remedies provided under this section, in the predominant native language of the workforce.
Successor and Assignees. All federal terms and conditions shall be binding on Direct Grantee’s successors, transferees, and assignees for the period in which such assistance is provided.